The idea of the wave became a reference to the firm, but the question is always the same: what a wave has to do with law? We always believed that the innovation in corporate law would be inevitable, would arrive with full strength, would demand courage, and preparation but, in the end, a feeling of mission accomplished, the same exact feeling that one has when surfs a big wave. We thought: our vision to the future is a swell. A natural phenomenon that comes from far away, but when it arrives, it’s the real deal. And there are also those who think our brand looks like the planet: we haven’t thought of that but we also find this a cool interpretation.